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Yu Yureka Black Launched in India on June 1st


The Sub brand of Micromax, Yu in India has launched its new Smartphone “Yureka Black”. The company is making a great come back after a long time – its last launched product was in August 2016.

Micromax launched its new Smartphone brand, Yu, in India in the 2014. It is expected to see rallying along with the new launches of the latest trend of launching Black color variants.

Yu, have sold more than three million handsets since 2015 and going forward, they will be bound to a customized operating system, online domination and a unique design language. The company also expressed that they will be focusing on offline sales while Yu will serve to the online market.

This Smartphone features of solid metal body with a classy mirror finish on the back. The look is similar to the iPhone jet black version and look classy. The top and bottom parts of the rear are made of plastic, which is Okay for a phone worth of INR, 10,000.

The phone’s specification is very impressive for the price. It is powered with a Qualcomm Snapdragon 430 SoC paired with four GB of RAM and the Adreno 510 GPU. The device also includes a five inch HD IPS LCD display with corning 2.5D Gorilla Glass 2 and also supports 4G.

Also, the device comes with 32 GB of internal storage, and a non removable 3000mAh battery which can also be expanded through microSD card, there is a 3.5 MM jack and includes Android 6.0.1 Marshmallow.

The device also has a 13 MP Sony sensor at the rear and comes with a dual LED flash with an 8 MP front camera which also has an LED flash. The Smartphone is also said to have gesture feature like O for the Camera and for the Music player its M on the lock screen. Also , you are allowed to draw gestures by dragging the top right corner of the display.

The Smartphone is expected to be sold on Flipkart at INR 8,999.

Yu Yureka Black Smartphone Pictures

Yu Yureka Black Front Look

Yu Yureka Black Back Side

Yu Yureka Black Front and Side

Yu Yureka Black Front and Back



Written by Hardip Koradia

Hardip Koradia is a pro tech blogger with years of experience in writing resourceful articles on different tech topics like mobile apps, PCs, gadgets, software, how to guides, etc. His passion for technology inspired him to start Techbylws, a growing tech blog.