If are you an interior designer planning to start things on your own, the most important thing you will need is a professional website. This is the first and most important thing you should create before starting on your entrepreneur journey. If your website looks clumsy and unprofessional can any client trust you for designing their home?
The answer is no. Unfortunately, website designing is not one of the main courses taught at professional schools. Your website needs to be user-friendly with an open & inviting interface, attractive visuals which are absolutely crucial if you want to be successful. Website designing these days has become cost-efficient and easy to create.
You don’t need to spend a fortune on it. Here are some pro tips to help you design and build your own website, generate leads, and attract clients, thus making your business a success.
Innovating on your homepage design
The homepage is the first and foremost part of your website as it serves as an introduction to your body of work. It also offers a preview of what your clients should expect on the additional page links on your website. Visitors don’t spend much time on your website. So while creating your interior design website your homepage should be perfect. Build links which will take your visitors to other parts of the pages. A good first impression is critical for the success of your business.
You can create your design plan
Being a designer, you are accustomed to creating successful floor plans and home designs. You can now do the same for your website. You need to figure out the critical information available to you before charting your course. You also need to figure out the current trends in home design and what your potential clients would be looking at when they visit your page. It is critical to identify your audience, hit the right message, and develop a unique site plan.
You can give your website a unique logo
After creating your website, it’s important to design a unique logo for your company. The significance of creating a logo for brand identification is now well accepted. You should design your logo in alignment with your interior design services so that people get used to seeing your logo, which in turn makes it easy to identify your brand.
Create a beautiful portfolio of your work
This is one of the essential pages on your website. Here you have to show your entire hard work. The best online design pages are organized styles which can be traditional, modern, or commercial. It will make it easier for the clients to navigate through your body of work and find examples of your work that meets their expectations.
Don’t go for long and boring slideshows. A short and crisp headline with bulleted points will do the job for you. You can also include some widgets and photos for your help.
Remember to sell your resume
Remember that the visitors to your website are looking for facts or a snapshot of your body of work. They don’t care who you are unless you build an impressive resume of yourself on the website. There are various ways to write useful Bio Data. Designers with some formal experience looking to attract larger projects will need a formal approach, whereas designers who are new to the field need to be more attractive with your resume and needs to follow a personable approach.
You need to include a lot of headshots or portraits
Much is conveyed by your face. You should include a good profile photo of yourself with some designing in the background which will showcase your style and approach. In addition, photos of your work will help to establish your brand identity. You should aim to include at least three photos of your work per page and include a short introduction as to how you completed that particular work of yours. You can also add some lifestyle shots of your work in your interior designing website.
You should clearly state your services
Laying out your services clearly effectively communicates that you have a well-defined system to charge for your work, and you can build trust based on those principles. You can also attract your site visitors with phrases like “Design for a day” or something like “Refresh your rooms,” which will surely attract clients. It will convince them that you are capable of handling a project from start to finish. You can opt for various ways to show these processes.
Design your FAQ section carefully
Your FAQ section should clearly state a few fact checks which a client will go through before trusting you with their job. You can include
- Areas you serve
- Prices you charge for your work
- Your style statement
- How long do you take to complete your job>
- Whether you can use existing pieces in your work
Include all your necessary testimonials
Testimonials on your design website are glittering praises of you and your work. Although testimonials are not a very highly clicked button because sometimes visitors are not sure whether to trust them, nevertheless you must include them. Place your individual testimonials scattered throughout your website so that the readers don’t have to click on the testimonial section to browse them. You should remember the job of your website is to earn the trust of your clients and to make them aware of your potential.
You must include all your recognition and awards
Recognition awarded to your and the prizes you received starting from your design school should be included in this section. You can also list your achievements with a snapshot of the prize won and highlight them on your homepage to showcase their success. The most important task is to showcase your talent and success.
As an interior designer, you give aesthetic pleasure to your clients’ dream project and combine it with a sense of comfort and peace. Your internal designer website should also evoke the same feeling and vibe for your site visitors. Your website should also reflect your passion and taste. Your website is your virtual office where clients visit in order to search for a person they can trust. So if you follow these simple tips, you are sure to become a very successful interior designer indeed.