As compared to Facebook, the most commonly used social networking site, you can use Pinterest to promote products effectively. But, initially, you need to start off with a profile that can be used as your business account. Overall, you should scroll ahead to know tips for using the platform commercially.
Promote Holiday Products
An effective way of driving sales is by creating boards which help to promote holiday products. It could either be Christmas, Halloween, Mother’s Day or any other day that’s important for the audience. Once you have created the board, label it with a description that would compel the audience. Post which, pin relevant products and ensure that you would be uploading them on the relevant website. While you make sure that the images direct individuals to the site’s landing page, shuffle the holiday-themed boards so that everyone can view them when they navigate to your profile page. To enhance online promotion, you can also add a widget.
Always Use a Theme
If you’re looking for a creative way, then you should promote items using a theme. After selecting the theme, create many boards that revolve around the theme. Later, start pinning products matching to the color and add a short description to lure the audience. Mention the keyword (color) in the pin description, title, and the board description. Feature only those products which would add on to a huge amount of profit. This helps web browsers to view the collection rather than navigating to the online store. If you can’t figure out what needs to be done, then it’s a good idea to experiment with themes and methods. But, if everything fails, then you can delete the boards and create something new.
Highlight Popular Products
People always like to buy products which are most popular among others. So, when they know that the item is selling well they are bound to grab it before they miss out. So, as the business owner, you should make sure that the product is clearly visible on Pinterest. Much before time, you should work with your team to create a board along with a suitable title and description. Apart from updating the board regularly, ensure that you mention every detail of the product. Regardless of its availability, also add the exact price and the rank. Once the sale ends, replace the old items with new ones. Remember to post an attractive image for enticing users to make an online purchase.
Availing content through an opt-in form is the best way for generating leads. Adding a short description and image on the landing page is what you should initially follow. Later, once you pin the image, relate the visual with some more description. Furthermore, insert call to action feature which would request people to visit your website. With this method in mind, you are sure to generate leads, increase web traffic and boost sales in future. Once you have potential customers on your list, your team would find it easy to sell products the right way.
Always Build an Audience
Unlike Facebook or Twitter, it’s strange to post products over and over again. You can only encourage web browsers by pinning products only once. So, when your goal is to generate leads and sales through products or services, you should build an audience. After you have gained a substantial number of followers, you should then be promoting products online. Create a board exclusively for products you need to sell. When you’re pinning items for the first time, likes, repins and comments would make your brand famous. Moreover, sharing on different websites would encourage others to check out the item.
So, hope we have helped you out with promotion on Pinterest. Before you start exploring these practically, you should catch a glimpse of how businesses are flourishing on the site. Let us know about your experience if you have been using Pinterest for a long time.