According to the notes of KeyBanc Capital Markets equity research analyst, Andy Hargreaves, within few weeks, Apple would succeed to resolve the issue revolving around the fingerprint sensor. In the forthcoming months, Apple would be launching an iPhone with a screen based on the next-generation OLED technology. Since the technology would be incorporated across the entire screen, iPhone users can enjoy a better experience and a new difference.
Last heard, Hargreaves stated that the organization had managed to introduce the fingerprint sensor, integrated towards the front end home button. But, the efforts haven’t yet paid off. Apple is still struggling in implementing the fingerprint solution.
As transpired by the supply-chain management team, due to the struggle, there would be delay in the release of the OLED iPhone. Moreover, there are probabilities that the communication device would be shipped without the fingerprint sensor. Either ways, the issue wouldn’t add on to the unit sales.
With the next iPhone launch, Apple’s plan with the sensor is still in the dark. Nobody knows about what steps would be taken. As reported by Bloomberg and KGI Securities, it seems that the Touch ID fingerprint sensor wouldn’t be introduced. Instead, Apple would be in the favor of going with a facial-recognition feature. This would not only help users to unlock the phone easily but also help them to make payments through the mobile device.
Hargreaves also mentions that Apple would have to order fingerprint ICs earlier in August. This would help them to achieve the production volume which is anticipated for a period of 12 weeks. Just in case they are not able to make till the holiday shopping season, the entire team would abandon the idea. Rather, they would bring in the difference through the facial-recognition feature. Having said that, Apple is left with three options. It should resolve the problem, go for facial recognition as a substitute or delay the launch of iPhone 8.
In case the second option seems favorable, then the feature would only work in certain environments. Consumers would not prefer using facial recognition while the communication device would not be performing at its level best. In fact, the case would as same as a few login scenarios.
With everything not in its place, rumors have spread that Apple would be launching two more cell phones. These fall in the low price bracket when compared to the redesigned ‘OLED’ iPhone. The devices would mimic iPhone 7 & 7 Plus and would be tagged with a price somewhere closer to $700. Analysts say that these phones would sport LCD screens which are common in the market. Hargreaves foresees that Apple would produce 47.9 million OLED iPhone 8 in addition to 64.5 million LCD iPhones. But the figure may vary if Apple seeks a solution for the fingerprint sensor.
Finally, KeyBanc Capital Markets gives Apple a ‘sector weight’ rating along with the price target, $144.